Copywriting | Web Sites
I believe that the best Web copy strikes a delicate balance between readability and completeness. The language on a Web site should be organized and written so that the eye can quickly scan and consume it. However, readability is not an end in itself; it should serve the reader's ultimate need for clarity, detail, and accuracy.
My goal in writing and editing copy for this site was to create and informal, welcoming tone while providing ample medical information to serve the client's current and prospective patients.